Penguin Classics Great Loves by David Pearson
On 2 August 2007 the new Penguin Classics Great Loves series will be published in the UK, featuring botany-inspired cover designs by David Pearson. These are something of a follow-up to the earlier Penguin Classics Great Ideas series one and two, which were also designed by Pearson. The Canadian release date for Great Loves is currently listed as 1 December 2007.
From Penguin UK:
For love in all its colours, you should look at our new Great Loves series. It’s not at all chocolate-boxey, it’s an absolute rollercoaster of writing. […] With Great Loves, Penguin brings you the most seductive, inspiring and surprising writing on love in all its infinite variety…
Click on a cover for the full size image.
From David Pearson (via Penguin UK):
As with the previous Great Ideas, this series makes use of a seriously-reduced palette to ensure a recognisable, coherent look across all 20 titles.
Design for books on this subject can often appear cliché-ridden and hackneyed so we decided on a more abstract, symbolic approach, using botany as the chief source of inspiration.
I wanted the images to be as evocative as possible so I considered more traditional printing methods such as screen printing or lino cutting. However, the time and budget constraints were such that this wasn’t a realistic option so I began to look for ways to create similar effects at a reduced cost.
As with any series, the main challenge was keeping the ideas looking fresh across a range of titles (and not slipping too far into chocolate-box territory). I think I have Sigmund Freud to thank for this!